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Dilapidated NFL standout finds parallels between football, auto retailing

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Dilapidated Baltimore Ravens linebacker Peter Boulware bought his 2d retailer, in South Carolina, in 2021.

January 01, 2023 06:49 PM

Dilapidated NFL linebacker Peter Boulware opened his 2d retailer, in South Carolina, in 2021.

Peter Boulware, an NFL archaic turned franchised supplier, needs his two Toyota stores to attain high skill sooner than expanding his holdings. The retired Baltimore Ravens linebacker will take into tale alternatives if they arise but sees no motive to stride.

“I am initiating to the leisure, but I will also boom I am the truth is more within the mindset of, ‘I just are searching for to be swish with what I the truth is like just now,’ ” Boulware told Car Files.

Boulware in April 2021 bought the used Fred Anderson Toyota of Columbia, in West Columbia, S.C., a retailer he renamed Peter Boulware Toyota of Columbia. That deal got right here practically two a long time after he — whereas unruffled on the gridiron — turn into a allotment proprietor within the used Legacy Toyota in Tallahassee, Fla., in 2003. In 2020, Boulware turn into majority proprietor of the Florida retailer, renaming it Peter Boulware Toyota.

Peter Boulware

Age: 48

Dealerships owned: Peter Boulware Toyota of Columbia in West Columbia, S.C. since 2021 and Peter Boulware Toyota in Tallahassee, Fla., since 2003 as as allotment proprietor and majority proprietor since 2020.

College: Actually one of many ideal pass rushers in Florida Enlighten University’s history, Boulware in his junior season recorded a nation-leading 19 sacks, plus 68 tackles, earning him All-American, All-ACC and ACC Defensive Participant of the Year honors. Florida Enlighten inducted Boulware into its Hall of Popularity in 2004. 

NFL: Boulware used to be drafted 4th overall by the Baltimore Ravens within the 1997 NFL Draft and like change into that season’s AP Defensive Rookie of the Year. He performed in Baltimore through the 2005 season, but ignored the 2004 season with a knee injury. The 4-time Pro-Bowler turn into an world champion in Big Bowl XXXV in 2001.

The 2021 desire represented a route home for the Columbia, S.C., native, a connection that performed a extraordinarily well-known aim in his choice to desire the retailer when Toyota talked with him about the assorted, in step with Robert Costa, director of market illustration and enterprise administration for Southeast Toyota Distributors, which covers five Southeast states including South Carolina and Florida.

“Peter’s solid ties to the Columbia, South Carolina, crew and his commitment to swish buyer provider attach him an phenomenal consultant for Toyota within the way,” Costa told Car Files through e mail.

Boulware, 48, said he within the initiating had no intentions of a existence in auto retail when he invested correct into a dealership. “Within the off-season, I just wished to head test on my investment,” Boulware said, adding that all over the visits he would build aside a ask to many questions.

Nonetheless within the slay he had found in fact one of his post-football careers.

Boulware also dabbled in politics, operating for a Florida Home of Representatives seat, winning the Republican fundamental in August 2008 sooner than shedding a shut total election plod that November. Boulware is also a used Florida Enlighten Board of Training member and, in 2009, he and his wife, Kensy, primarily based the Community Management Academy, a non-public Christian college in Tallahassee.

Boulware said he’s grateful to like a 2d retailer but valuable it has brought unusual challenges.

“The Columbia market is a shrimp of assorted than the Tallahassee market,” Boulware said. “The personnel in Columbia has a assorted flavor, a assorted trend. As noteworthy as I will also like every to be carbon copies and all the pieces accomplished precisely the identical approach, as easy as that could possibly possibly attach it, you simply like to retain a watch on every stores a shrimp of another way.”

The four-time Pro Bowler said working stores in assorted states provides touring challenges. He said he can handiest salvage to South Carolina about a occasions a month. He said his day-to-day work is within the Tallahassee retailer, the metropolis he lives in corpulent time and where he attended college.

Boulware studied administration info programs at Florida Enlighten University, where he had a standout junior season as in fact one of many nation’s high pass rushers. All over that season, he recorded a nation-leading, single-season FSU account 19 sacks and used to be named the 1996 ACC Defensive Participant of the Year.

The Baltimore Ravens drafted Boulware with the No. 4 engage within the 1997 NFL Draft. He performed for the personnel through the 2005 season, though a knee injury sidelined him in 2004. His stellar defense contributed to the franchise’s first Lombardi Trophy in Big Bowl XXXV.

The NFL’s 1997 Defensive Rookie of the Year, Boulware racked up 70 profession sacks, correct for No. 2 on the Ravens’ all-time checklist. A current hit that Boulware remembers didn’t register as a sack, but he did pick used Miami Dolphins quarterback Dan Marino to the ground.

“I keep in mind just sitting on the ground, protecting his leg, and I am thinking, ‘Man, I am grabbing onto in fact one of my heroes,’ ” he said. “And I practically needed to shake myself out of it and keep in mind, ‘No, no, he’s the opponents now.’ ”

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He sees parallels between football and automotive retailing past opponents. He said the immense coaches he performed for, including Bobby Bowden at FSU and Brian Billick in Baltimore, taught him sportsmanship, the ideally suited way to sacrifice for a same old unbiased, the ideally suited way to desire the just approach and the ideally suited way to engage yourself up after a loss, he said.

“I was ready to study those [lessons] on the gridiron and I in fact utilize those in our day-to-day operations,” Boulware said.

Boulware would put off to envision up on more dealership owners who peep like him. “As a minority, an African-American supplier, there is now not always many members available,” Boulware said. “I the truth is feel like I the truth is like a responsibility to are trying and grow our numbers.”

According to the National Affiliation of Minority Vehicle Sellers, just 1,366 of U.S. dealerships had been owned by minorities in 2021. And about 95 percent of those are first-generation owners, in step with NAMAD.

Boulware’s Tallahassee dealership participates and helps fund an automotive franchising observe inner a level program at Florida Enlighten’s Jim Moran College of Entrepreneurship. As allotment of this map, college college students intern at Boulware’s dealership.

“We need them interning at our stores and we need them to envision up on how immense this enterprise is, No. 1, but even sooner than that, we need them to know that they are able to attach it on this enterprise,” Boulware said. 

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