elevatedGenesis

Genesis COO Mike Track elevated to imprint’s world head

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Track, who has been with Hyundai Motor Community since 1993, will defend his COO position with the posh imprint.



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Mike Track will oversee the posh marque’s world presence, lead its transition to an all-EV imprint and produce increase and market opportunities.

Hyundai Motor Community elevated Genesis world COO Mike Track to govt vice president and world head of the Genesis industry division.

As world head, he will oversee the posh marque’s world presence, lead its transition to an all-electrical imprint and produce increase and market opportunities.

“I’m honored to be share of Genesis’ rising momentum across the enviornment,” Track mentioned. “Genesis is a known luxury vehicle imprint at the forefront of produce and know-how in the speedy evolving electrification generation.”

Track, 54, steps into a position held by Jay Chang, who will remain CEO and president of Hyundai Motor Co.


Genesis expects Track’s leadership to spur “critical gains in profitability by draw of a clearer imprint vision that places greater emphasis on customer experiences,” the corporate mentioned in an announcement.

Track will remain world COO, accountable for main world operations and positioning the logo as a top player in the posh automobile home.

Hyundai Motor Community mentioned Track already has contributed to “bettering the profitability of the Genesis imprint and strengthening its world imprint perception.”

His expanded position is valuable Jan. 1.

Track joined Hyundai Motor Co. in 1993 and has held key positions in North The united states and labored as head of Hyundai Motor Center East and Africa. He used to be appointed Genesis world COO in September 2021.


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