Lucid

How Lucid introduced the Air Pure EV in for beneath $90k

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After growing luxury EV models in the $170,000 to $250,000 vary, EV startup Lucid unleashed its designers to construct one for a mere $89,050.



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Lucid Motors’ senior vice president of build and trace, Derek Jenkins, says Lucid is “about taking the EV skills to a brand original level.”

Since launching a year in the past, Lucid Motors has made a name for itself with six-figure variations of its electric Air sedan that own broken records for battery vary and efficiency whereas handing over curler-coaster phases of performance. A original top model coming next year would possibly perchance be the $250,000 Air Sapphire.

But whereas the Sapphire will attend as a halo automobile for the younger all-electric trace, the newly launched Air Pure model will be an entry-level “hero” of the lineup, offering a high-tech luxury skills at a sub-$90,000 beginning trace, executives enlighten.

The Air Pure affords a steppingstone to some distance more reasonable Lucids, for the reason that core technology will discover its contrivance into a broader lineup of autos later in this decade with prices beginning at $50,000 or so that you simply can compete with luxury EV opponents, the corporate acknowledged.


Derek Jenkins, senior vice president of build and trace, instructed Car news there would possibly be pride among the build and engineering groups in having the ability to bring the Pure as a special replace to the pricier trims that is no longer a bare-bones mannequin possibilities need to select for.

“The total come of the high-quit autos has trickled all of the scheme down to this automobile at a greater entry-level trace, however peaceful with magnificent outstanding specifications,” Jenkins acknowledged in an interview this month at Lucid’s headquarters in Newark, Calif. For this reason the Pure is believed about the “hero of the neighborhood.”

For reference, Lucid launched with the puny-whisk Dream Model closing year, beginning at $170,500 with beginning, after which debuted the Immense Touring with a beginning trace of $155,650. Final week used to be the respectable open of the Pure, at $89,050, and the Touring at $109,050.

The most obtrusive visible distinction with the Pure, interior and outside, is its use of an aluminum roof in body color comparatively than the broad tinted glass roof featured on elevated trims. The final consequence is the loss of some “wow” ingredient, however additionally a critically more unified appearance with the painted roof.

“The feedback has been magnificent outstanding,” Jenkins acknowledged.

Painted in a brand original Lucid color, Fathom Blue, the steely paint at some level of the total body of the Pure affords a original magnificent. Some Lucid employees rob it to the glass hide, even supposing it does lower the intention of intention interior, Jenkins acknowledged.

On the interior, Lucid’s designers saved the sizable infotainment screens to delight in a high-tech feel for the Pure, Jenkins acknowledged. The tech vibe translates to interior fabric from recycled fibers and a leather-primarily primarily primarily based-replace fabric that would possibly perchance perchance each and every attach on charges and attract youthful merchants.

“It be purchased a furnishings vibe about it,” acknowledged Jenkins, evaluating the Pure with elevated trims of the Air that use genuine leather-primarily primarily primarily based. Influences for the Pure interior encompass mid-century aloof furnishings, he acknowledged.


Lucid has five variations of the Air sedan, including the Pure, left, beginning at $89,050.

Some fee-reducing used to be unavoidable. However the lower-trace mannequin peaceful benefits from Lucid’s industry-leading EV powertrain.

That contrivance 410 miles of vary from a 92 kilowatt-hour battery pack, when in contrast with 516 miles of vary from the Air Immense Touring with the next pack.

One perfect thing about the smaller battery on the Air and Touring is elevated rear-seat legroom since several battery modules were eliminated from beneath the automobile, opening up the foot properly, Jenkins acknowledged.

The open model of the Air Pure comes with elective contrivance that encompass all-wheel-pressure, elective wheels and an upgraded stereo that push the fee to $100,550, Lucid acknowledged. Dual motors, front and rear, offer 480 hp and nil to 60 mph acceleration in 3.8 seconds.

The absolute tainted model will flow into manufacturing next year with a single motor at the rear. Lucid hasn’t given energy numbers for the $89,050 model of the Pure.

Some car followers on social media own criticized the Pure for its archaic roof, however others own praised it for handing over vary and performance that is competitive with luxury EVs in its class, including the mature Tesla Mannequin S.

And the Pure is entirely a first step in opposition to more reasonable Lucid autos in the latter phase of the final decade when it launches its smaller “midsize” platform, executives enlighten.

“Lucid is set technology, or no longer it’s about efficiency, or no longer it’s about taking the EV skills to a brand original level,” Jenkins acknowledged.

“We own a reason. It be no longer perfect making luxury autos.”


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